Smoking cessation products: competition intense market environment better, quietly
Through the government, medical and health experts, non-governmental organizations, media promotion propaganda, anti smoking campaigns is gradually into people’s vision. A smoking advertisements. Recently, Johnson pharmaceutical companies for smoking cessation OTC products Nicorette chewing gum and patch series entered Beijing, Shanghai, Guangdong three pharmacies and hospitals. So far, the smoking cessation products market has gathered Pfizer, Novartis, Johnson transnational giants. Because the government paying more attention to propaganda and guidance to quit smoking, Beijing also introduced corresponding policy restrictions on smoking in public places, therefore, smoking cessation products market began to gradually entering blissful circumstances, competition has heated up. Chinese is the “Framework Convention on tobacco control” of the contracting parties, commitment to the 2011 in all workplaces and public into the smoking ban. In order to achieve this goal, electronic cigarette wholesale in recent years, from the government to the civil power, to promote tobacco control efforts have been stepped up.
From 2007 to 2008 in Beijing and several Olympic co host city of smoke-free Olympics action, Shanghai promises to host smoke-free Expo, some domestic professional meetings, such as the 2008 held in Beijing “the Great Wall international cardiology conference” and so on, are prominently raised ban banner; Hu Dayi and other well-known medical experts in different occasions continuously propaganda smoking is an independent risk factor for cardiovascular disease, advocating medical workers from themselves, take the lead to harm the people not to smoke, vigorously promote smoking. In these forces, the power of the government is undoubtedly the most effective. Beijing city started smoking ban in public places in 2008 May, a year later, Beijing is considering to escalate the war on smoking, smoking will violation fines from the original 10 yuan to 50 yuan to 200 yuan; in May 5th this year, the Ministry of health four departments issued a decision to ask, since 2011, carry out a total ban on all levels of health administrative departments and the medical and health institutions. Although to achieve the “Framework Convention on tobacco control” target is very difficult, but by the government, medical and health experts, non-governmental organizations in promoting smoking cessation, sport is gradually into people’s vision. Therefore, smoking cessation products market began to gradually recover.
According to the Beijing Chaoyang Hospital affiliated to Capital Medical University professor Xiao Dan, Chaoyang Hospital has opened outpatient service to give up smoking in 1996, but the first week only one afternoon reception, patients are scarce. Since last year, Beijing banned smoking in public places, the patients increased significantly. Now, there are 5 half day Chaoyang Hospital outpatient service to give up smoking a week, in addition to a counseling clinic. Transnational giants are reportedly, China’s smokers has reached 350000000 people, nearly 90% of people know smoking is harmful to health, nearly 50% of people plan to reduce smoking in the coming years to quit smoking or. But most willpower alone is difficult to successfully quit smoking. According to a recent survey of domestic, rely on willpower to quit in, there are nearly 80% people in 1 weeks on the re start the relapse, insist on a year without relapse accounted for only 2.5%. So quit professional doctors basic support by smoking cessation products to help smokers quit. Can see from these data, our country’s smoking cessation products market has great potential for development. Because of this, Johnson Ricky in “hibernation” for several years, has started a new round of market expansion. As early as in 1999, Li Lei has obtained best electronic cigarette approval to market in china. Rick Lei originally Pharmacia products, Pfizer acquisitions Pharmacia after entering 2006, Pfizer, Johnson bought Pfizer all OTC products, like ray also to Johnson flag. According to Johnson Market Department source, Li Lei is one of the key products of M & A at that time. Since listing in 1999, because of the uncertainty around the attitude on smoking control, smoking cessation market is very quiet, and the owner of several changes, like thunder in the “frozen” state.
Li Lei belongs to nicotine replacement therapy of OTC products, chewing gum and patches of different specification. At present there is Pfizer’s action of domestic market in the central nerve of quitting smoking cessation prescription drug Champix, Novartis as nicotine replacement therapy of OTC patch products sunni. It is understood, GlaxoSmithKline has a nicotine patch in Chinese listed, after stopping the promotion, haven’t heard a listing of news. From the Asia Pacific market situation, smoking cessation products growth rate is not very fast, but relatively stable growth. During the 6 years from 2003 to 2008, the market will increase from $150000000 to $250000000, a rise of about 2/3. In various forms, chewing gum accounted for the largest share, reached 48%. Johnson to 55.1% market share by smoking cessation products market in Asia Pacific head. The smoking cessation market in recent years began a little improvement, at present is the lack of the relevant market data. The companies are based on the propaganda smoking is harmful to health to the public, need assistance for smoking cessation products to quit, with willpower alone is difficult to succeed and other concepts, aims to expand the common market “cake”.