Fashion forward for e-commerce industry?

Looks like the e-commerce industry is taking a leaf out of the pharmaceutical industry. A decade back, we saw lot of mergers and acquisitions in pharma sector and the consolidated three to four major players were battling it out for numero uno positon.

As is the case in e-commerce insudtry now. Amazon, Flipkart and Snapdeal are the three major players in this sector in India. Players such as Fashionandyou, Jabong and Yebhi have good market share, specifically in apparels, but if they are not able to consolidate their position by involving more investors, they will be bought, too. Already we are hearing lot of offers being made to Jabong.

Indian e-commerce market is estimated to be around $3 billion so when corporate giants such as Azim Premji and NR Narayan Murthy invested in Flipkart and Amazon respectively it didn’t came as a big surprise for me.

No doubt Flipkart, who also bought Myntra recently, is the biggest player as of now, but Amazon has done exceptionally well by clocking $200 million sales in a very short time — it took Flipkart seven years to reach this level.

Fashion forward for  e-commerce industry?Image:tea length wedding dress

The online shops are obviously trying to piggyback on fashion industry as well. Quite recently, Amazon became the title sponsor of Indian fashion week, organised by Fashion Design Council of India. The design council has the biggest pool of designers in the country with more than 300 registered designers. This could be a win-win situation for designers as we will get the marketing, distribution and logistic support of players like Amazon to reach to the masses, especially in the ready-to-wear (RTW)segment.

The RTW market is still very naïve in the Indian fashion industry, which is still dominated by bridal and ethnic wear. So this could be the best thing could have happened to pret fashion. Yes, initially it will take time, as the price points, quantities and quality checks are likely to put a dampener. But one has to be ready for the grinding to reap benefits.

Jabong and Myntra are also getting involved in a big way. The recently concluded Jabong online fashion week was a case in point. Although sales figures have to be seen, the initial buzz was undoubtedly good. Similarly, we saw Myntra doing Mytnra fashion weekend in Mumbai last year, which also got a lot of attention.

Though all these efforts are still new and it will take time for the actual benefuts, one thing is for sure: these steps will diminish the line that exist between an established designer and an upcoming one.

There have been concerns from some financial experts about the losses these e-commerce companies are bearing — by introducing crazy sales weekend, for instance — in order to topple each other This is the reason I feel that only the big players will be able to survive.

Personally though I am quite divided about this development. The MBA graduate in me is a bit apprehensive: there will be cut throat competition between the major players. But as a designer there will be lot of opportunities to come. And as a consumer, I feel these are the best days for the shopaholic in me.

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DO You Know Variable Optical Attenuator

Optical Attenuator is one part of passive optical components. It’s widely used in fiber optic communications to reduce optical fiber power at a certain level. Variable optical attenuator is one of optical attenuator. Now I would like to introduce some basic knowledge of variable optical attenuator in this blog.

What is Variable Optical Attenuator?

Variable Optical Attenuator (VOA) is a double window (1310/1550nm) of passive optical components. Variable optical attenuator could continually and variably attenuate the light intensity in the optical fiber transmission. fixed optical attenuators cable could help simulate distance or actual attenuation in the fiber optic testing work by inserting a calibrated attenuation into the link. By using the variable optical attenuator (VOA), technicians could verify the power margin received by testing the fiber optic link power budget. Fiber optic VOA can help the user vary the light power injected from a light source into the optical fiber.

VOA type

Principle of Variable Optical Attenuator

The power reduction is done by such means as absorption, reflection, diffusion, scattering, deflection, diffraction, and dispersion, etc. Variable optical attenuator usually works by absorbing the light, like sunglasses absorb the extra light energy. It typically gets a working wavelength range in which they absorb the light energy equally. They should not reflect the light since that could cause unwanted back reflection in the fiber system. Or by scattering the light such as an air gap. Another type of attenuator utilizes a length of high-loss optical fiber. It operates upon its input optical signal power level in such a way that its output signal power level is less than the input level.

Built-in Variable Optical Attenuator

Variable optical attenuator may be either manually or electrically controlled. A manual device is useful for one-time set up a system, and is a near-equivalent to a fixed attenuator, and may be referred to as an “adjustable attenuator”. In contrast, an electrically controlled attenuator can provide adaptive power optimization.

Attributes of merit for electrically controlled devices, include speed of response and avoiding degradation of the transmitted signal. Dynamic range is usually quite restricted, and power feedback may mean that long term stability is a relatively minor issue. Speed of response is a particularly major issue in dynamically reconfigurable systems, where a delay of one millionth of a second can be expected to result in the loss of large amounts of transmitted data. Typical technologies employed for high speed response include LCD, or Lithium niobate devices.

With this blog, we have learnt the basic knowledge of variable optical attenuator. It is necessary to use in fiber optical communications. Fiberstore is a professional supplier of fiber optic communication solution. Variable optical attenuator is just one of PON(passive optical network) components. We also supply all the fiber optics products, including fiber optical circulator, fiber plc splitter, optical switch ect.For more information about variable optical attenuator, welcome to visit our website or contact us over

Cinderella fascinating New York screening

She has been enchanting crowds over the past few days in an array of dazzling ensembles.
And on Sunday, Lily James managed to hit another sartorial high when she attended a special screening of Disney’s Cinderella at the Tribeca Grand Hotel in New York.
Dressed in a lacy red floral two-piece, the 25-year-old actress exuded heaps of glamour as she accompanied her handsome co-star Richard Madden at the exclusive event.
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Charmed! Lily James managed to hit another sartorial high when she attended a special screening of Disney’s Cinderella at the Tribeca Grand Hotel in New York City on Sunday
The beautiful Dolce & Gabbana cropped top and miniskirt combination flattered star’s petite frame perfectly, while she stood tall in a pair of black strappy heels.
Wearing her luscious blonde locks in a semi-hive, rounded Lily outside the target with winged eyeliner and a slick of clear lip gloss.
Richard, 28 – who plays Prince Charming in the upcoming flick – looked sharp in a knitted blue high neck sweater and black jeans, which he collaborated with a matching long over coat.
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Both British stars seemed to be in great spirits when they happily interacted with each other while posing for pictures together.
Having received positive reviews since its world premiere in Berlin February 13, this version of Cinderella from Disney and contains many elements of the studio’s 1950 animated film.
But there were some changes made, as Richard told the Guardian: “The original animated version was much more about this boy who will save the day.”
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‘It’s the strong girl by herself and a young man coming together that makes the story, rather than a far more sexist view,’ Richard explained.
Directed by Kenneth Branagh, the film also stars Cate Blanchett, Sophia McShera, Holliday Grainger, and Helena Bonham Carter.
Cinderella will hit cinemas on March 13 in the United States and on March 27 in the UK.
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Is the all red jordan 10 on your must-have list

This Jordan 10 Bulls Over Broadway utilizes a Gym Red-colored leather throughout the majority of the upper with Black and Cement Gray accents working the ankle, lace eyestay and also the midosole and outsole. A speckled midsole completes the appearance about this approaching release that’s sure to become a hit. The release is considered to be under per month away and also the ravishing red-colored sneaker is around the radar of numerous people.
The Jordan 11 Low Georgetown would be a staple in Jordan Brand’s 2014 selection, and also the trend continues in 2015. The reduced-top form of perhaps MJ’s finest athletic shoes is going to be dealing with the classic Georgetown coloring ways in 2015, that has Hoyas fans, and sneakerheads generally, rejoicing.
The whole upper continues to be recreated with a lot more light blue around the mid-foot sections, and black since the relaxation from the footwear. The handpainted floral print is extremely clean, and every one of the tones used really pop, using the accentuation supplied by the triangular midsole from the Jordan 6 Floral.

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