Aren't we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R Melbourne challenged its audience to eat a Picnic in...
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My next dog will have a Twitter account. So silly but so cool this iPhone application which is about to be released in Japan: it translates your dog's barks into "human" language, and it automatically tweets them to the world.
Social networking for dog (owners). I'm curious to see which topics will generate buzz in...
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From Switzerland, an interesting TV spot that takes a different approach to explain the importance of recycling.
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Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!
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It's a weird day today posting about campaigns from our competitors... Anyway, after Puma, check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube's feature.
You can play with Dwight Howard slam dunks, make him fly higher or run faster or slower and therefore missing or completing the...
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And if you want to go even more trash for Valetine's Day, try this website by Puma. What do you do when Valentine's Day falls on game day?
The English version is nice. The Italian one... not sure I want to receive a video that from my boyfriend... looks a bit too menacing...
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If you don't take Valentine's day too seriously, you might have fun with Romance Novel Yourself. Silly but quite viral online application that let you or your partner star on the cover of a romance novel.
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I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action...
via
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Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to...
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It has become kind of trendy for the fashion industry to work with famous directors and movie makers to present the new collections. Prada and YSL are just the latest high end fashion brands that decided to go this way. It's a strategy I don't fully get as I miss a more integrated communication...
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