Hirsch’s Virtual workshop: Finding ways to jump those hurdles

Hirsch’s Virtual workshop

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With over 160 Entrepreneurs Workshops held virtually since the beginning of the pandemic, award-winning business women, Margaret Hirsch (Executive Director of the Hirsch’s Group) and Business Coach, Marlene Powell (in the top 100 with ActionCOACH globally) have helped countless SMME’s to find their way out of the darkness during these challenging times.

They have been joined by a variety of speakers over the weeks, and this passed week they welcomed Social Entrepreneur and Digital Marketing Strategist, Ndumiso Sikhakhane as their Guest Speaker.

Ndumiso, who has many years experience in brand management in the Corporate World, launched his business Infinity Growth Digital Marketing in 2017 and registered his company at the height of the Pandemic in 2020.

Ndumiso explained that social media should be driven to one’s website, and this should define one’s business in a nutshell. “Social media becomes supportive of your website. One must also find out what Social Media platforms one’s clients use.” He also explained the key steps for social media in business and these include: outlining ones goals, creating a solid company image, being able to connect and engage with ones customer, being able to effectively spread the world about a new product or service.

In regards to the importance of managing one’s reputation on Social Media, Ndumiso gave the following guidelines. “Take each individual seriously; if a negative comment has been made: apologise sincerely and directly; do not be defensive; turn the negativity to your advantage. If feedback is positive; respond with a thank you; promote good comments; find ways to thank people publicly.” “Digital Marketing is the marketing of the future. Use it wisely and watch your business grow,” concluded Ndumiso.

Join Hirsch’s Virtual workshop this Friday 9 July, from 11am to 12pm, when they will be joined by retail marketing guru, Nuno Lopez, Founder of Atomic Marketing, a company that he founded in his parents garage. The topic is will be Turning the tables: Finding ways to jump those hurdles!

Follow this link to register: http://bit.ly/2MbtT28

 

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First published on: ForbesAfrica